25 February 2013
Posted in Press and Media
Orlando Science Center and National Geographic Partner on New Digital Theater
Premieres Meerkats 3D On Saturday, March 2
ORLANDO, Fla. (Feb. 22, 2013)—The Orlando Science Center will partner with National Geographic Cinema Ventures (NGCV) to rebrand their newly-renovated Digital Adventure Theater as the “Digital Adventure Theater, Presented by National Geographic.” The partnership will launch on Saturday, March 2 with the premiere of “Meerkats 3D.” With this branding partnership, the Science Center will gain special access to one of the world’s largest giant-screen film libraries that includes award-winning films in 2D and 3D digital formats.
As part of the partnership, National Geographic Cinema Ventures will produce or release two new titles each year, allowing the Science Center a first look at films in development and the opportunity to be among the first to release them. The Orlando Science Center will become a premiere location for NGCV films with exclusivity in Central Florida. NGCV will also provide marketing support to the theater.
Newly renovated, the Digital Adventure Theater is fully equipped with 7.1 surround sound and ultra high definition 4K resolution, capable of producing an image nearly four times the quality of standard high definition. Guests can experience both educational documentaries and Hollywood features all in stunning, immersive 3D. The theater utilizes the XpanD X101 series of 3D active glasses which produce higher picture quality, increased depth, and less blur than passive 3D systems used by most cinemas.
The first National Geographic film to premiere at the Digital Adventure Theater will be “Meerkats 3D” on March 2. Follow the story of meerkat matriarch Klinky and her clan as they take on the challenges of living in the unforgiving Kalahari Desert. This tale of strength, survival, family and fun will delight audiences of all ages!
Following daytime screenings of “Meerkats 3D” on March 2, “The Hobbit: An Unexpected Journey” will premiere that evening at the Digital Adventure Theater. Fully immerse yourself in Middle Earth as you join the reluctant hobbit Bilbo (Martin Freeman) and his friend Gandalf (Ian McKellen) as they set off on an adventure to the Lonely Mountain with a spirited group of dwarfs to take on a dragon named Smaug. The movie joins “Wreck-it Ralph 3D” in the Science Center’s lineup of Hollywood features.
Orlando Science Center guests will have access to unlimited educational films, including “Meerkats 3D,” and one Hollywood release with general admission to the Science Center.
National Geographic films and other educational films will screen daily; Hollywood films will screen on Friday, Saturday and Sunday evenings beginning at 5:10 p.m.
For more information, please call 407-514-2000 or visit www.osc.org.
About National Geographic Cinema Ventures
National Geographic Cinema Ventures is responsible for production and distribution of giant-screen, 3D and specialty films. Over the last decade, NGCV has produced or released a number of successful films, including Academy Award-nominated documentaries “Restrepo” and “The Story of the Weeping Camel”; giant-screen award-winning films “Sea Monsters: A Prehistoric Adventure,” “U2 3D,” “Mysteries of Egypt” and “Forces of Nature”; and feature-length films “The Last Lions” and “Life in a Day.” Lisa Truitt is president of NGCV, and Mark Katz is president of NGCV distribution. For more information, visit www.nationalgeographic.com/movies.
About Orlando Science Center
Located in Orlando, Fla., interactive learning and discovery await within the Science Center’s hundreds of exhibits, programs and labs, films, and planetarium shows. The Science Center provides educational opportunities both within and outside its walls including field trips, family science nights at schools and community centers, and other outreach.
Orlando Science Center's mission is to inspire science learning for life. The Science Center strives to create lasting impacts on science, technology, engineering and math (STEM) education. Fully accredited by the American Association of Museums, the Science Center ranks as the most popular museum destination in the region. Having served more than 4 million people and provided field trip experiences to more than 800,000 school children since the current facility debuted in 1997, the Science Center offers rich resources for lifelong learning.